Privacy Policy
Last updated: February 2026
BlueLead respects your privacy and is committed to protecting it through this Privacy Policy.
Introduction
BlueLead (“BlueLead,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, disclose, and safeguard information when you use our software platform, websites, applications, and services (collectively, the “Services”). BlueLead is a software-as-a-service (SaaS) company that provides a centralized business management and growth platform for U.S.-based businesses. We operate as a white-label reseller of third-party software infrastructure. By accessing or using our Services, you agree to the practices described in this Privacy Policy.
Company Information
BlueLead is operated by BlueLead, a company incorporated in Guatemala, with its principal place of business in Guatemala City, Guatemala. Our Services are intended exclusively for users located in the United States.
Who This Policy Applies To
This Privacy Policy applies to visitors to our websites, business customers who create an account with BlueLead, authorized users of our platform, and end customers of our business users whose data is processed through the platform. Our Services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from minors.
Information We Collect
When you create an account or use our Services, we may collect information you provide directly, including full name, email address, phone number, business information, billing and payment information, and account login and authentication details. Payment information is processed through third-party payment processors and is not stored directly on our servers. Our platform allows business users to collect and manage information from their own customers, which may include names, phone numbers, email addresses, messages, call records or metadata, appointment and booking information, and review content. In these cases, BlueLead acts as a data processor, and our customers act as the data controllers. Data is processed solely according to customer instructions and applicable laws. We may also automatically collect certain information such as IP address, browser type, device information, usage data, log data, and timestamps to help operate, maintain, and improve the platform.
White-Label Software & Infrastructure
BlueLead operates as a white-label reseller of third-party SaaS infrastructure, including systems used for account authentication, messaging and communications, CRM functionality, automation workflows, and data storage and processing. Security, authentication, and core infrastructure safeguards are handled in accordance with the standards and practices of our underlying technology providers.
How We Use Information
We use information to provide and operate the Services, create and manage user accounts, process payments and subscriptions, enable communications and automations, improve platform functionality and performance, monitor usage and prevent abuse, and comply with legal obligations. We do not sell personal information.
Communications & Automation
By using the Services, you acknowledge and authorize that BlueLead may send automated emails, SMS messages, and calls, and that customers may send automated communications to their own contacts. Communications may be triggered by workflows or AI-powered systems. Users are responsible for ensuring they have proper consent from their contacts and comply with applicable communication laws.
Cookies, Analytics & Tracking
We use cookies and similar technologies to operate the platform, analyze usage and performance, and support marketing and advertising efforts. We may use analytics and advertising tools such as Google Analytics and tracking pixels. These tools collect information according to their own privacy policies. At this time, we do not deploy a separate cookie consent banner.
Third-Party Services
We may share information with trusted third-party service providers that assist in operating the Services, including payment processors, hosting and infrastructure providers, messaging and communication services, and analytics and advertising platforms. These providers may only use information as necessary to perform services on our behalf and in accordance with applicable data protection laws.
Data Retention
Data is retained for as long as an account remains active. Upon account cancellation, data may be retained for operational, legal, or backup purposes. Users may request deletion of their data at any time. Deletion requests will be processed within a reasonable timeframe, subject to legal and compliance requirements.
Data Security
We implement industry-standard administrative, technical, and organizational measures designed to protect information. However, no system can be guaranteed to be 100% secure. You acknowledge that you use the Services at your own risk.
Your Rights
Depending on applicable law, you may have the right to access your personal information, request correction or deletion, and request information about data usage. Requests may be subject to verification and legal limitations.
U.S. Users Only
Our Services are intended solely for users located in the United States. We do not knowingly market to or serve individuals outside the U.S.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page, and continued use of the Services constitutes acceptance of the revised policy.
Contact
If you have questions about this Privacy Policy or our data practices, you may contact us through our platform or official communication channels. contact@bluelead.co